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1.Search Engine Optimization:Search
engine optimization is a set of methods aimed at improving
the ranking of a website in search engine listings.
The term also refers to an industry of consultants that
carry out optimization projects on behalf of clients'
sites. SEO, or "white hat SEO", is distinguished
from "black hat SEO", or spamdexing by methods
and objectives. Spamdexing uses a variety of deceptive
techniques in an attempt to manipulate search engine
rankings, whereas legitimate SEO focuses on building
better sites, and using honest methods of promotion.
2.Internet Marketing:Internet marketing
is the use of the Internet to advertise and sell goods
and services. Internet Marketing includes pay per click
advertising, banner ads, e-mail marketing, search engine
marketing (including search engine optimization), blog
marketing, and article marketing.
3.Electronic Commerce:Electronic commerce,
e-commerce or ecommerce consists primarily of the distributing,
buying, selling, marketing, and servicing of products
or services over electronic systems such as the Internet
and other computer networks. The information technology
industry might see it as an electronic business application
aimed at commercial transactions. It can involve electronic
funds transfer, supply chain management, e-marketing,
online marketing, online transaction processing, electronic
data interchange, automated inventory management systems,
and automated data-collection systems.
4.Search Engine:A search engine is
a program designed to help find information stored on
a computer system such as the World Wide Web, or a personal
computer. The search engine allows one to ask for content
meeting specific criteria (typically those containing
a given word or phrase) and retrieves a list of references
that match those criteria.
5.SEO Copywriting:Copywriting is the
process of writing the words that promote a person,
business, opinion, or idea. It may be used as plain
text, as a radio or television advertisement, or in
a variety of other media. The main purpose of writing
this marketing copy, or promotional text, is to persuade
the listener or reader to act -- to buy a product or
ascribe to a certain viewpoint, for instance. Alternatively,
copy might also be intended to disuade a reader from
a particular belief or action.
6.Hyperlink:A hyperlink, or simply
a link, is a reference in a hypertext document to another
document or other resource. As such it is similar to
a citation in literature. Combined with a data network
and suitable access protocol, a computer can be instructed
to fetch the resource referenced.
7.Search Engine Spider:A web crawler
(also known as a web spider or ant) is a program which
browses the World Wide Web in a methodical, automated
manner.Web crawlers are mainly used to create a copy
of all the visited pages for later processing by a search
engine, that will index the downloaded pages to provide
fast searches. Crawlers can also be used for automating
maintenance tasks on a web site, such as checking links
or validating HTML code. Also, crawlers can be used
to gather specific types of information from Web pages,
such as harvesting e-mail addresses (usually for spam).
8.Search Engine Spam:Spamdexing or
search engine spamming is the practice of deliberately
creating web pages which will be indexed by search engines
in order to increase the chance of a website or page
being placed close to the beginning of search engine
results, or to influence the category to which the page
is assigned. Many designers of web pages try to get
a good ranking in search engines and design their pages
accordingly. The word is a portmanteau of spamming and
indexing.
9.Internet Traffic:Web traffic is
the amount of data sent and received by visitors to
a web site. It is a large portion of Internet traffic.
This is determined by the number of visitors and the
number of pages they visit. Sites monitor the incoming
and outgoing traffic to see which parts or pages of
their site are popular and if there are any apparent
trends, such as one specific page being viewed mostly
by people in a particular country. There are many ways
to monitor this traffic and the gathered data is used
to help structure sites, highlight security problems
or indicate a potential lack of bandwidth – not
all web traffic is welcome.
10.Web Directory:A web directory is
a directory on the World Wide Web that specializes in
linking to other web sites and categorizing those links.
Web directories often allow site owners to submit their
site for inclusion. Human editors review submissions
for fitness.
smart traffic
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